Infographic: Nailing Your Marketing Strategy

What is infographic and why is it important for marketing presentations?

Infographic R&R

Infographic R&R Image Si Penny via Flickr

I asked myself the same questions a few years back. I assumed, it is just one of those countless applications or software that kept popping like mushrooms. But no, this is not a tool that flourished overnight.

Visual representations have already been used throughout the centuries but are exhibited variously and developed over the years. On the 21st century, we have infographic (a computer software) which stands for information graphics for effortless and efficient visual illustration. Unlike before when it was done by hand – a couple of markers, papers, rulers and pens (well, that was the classic). Infographic has the biggest impact nowadays; this is the digital age after all.

To answer the second question “why is it necessary for marketing presentations?” I’m pretty sure we are all aware of what marketing is and why we see banners and ads every time you log in to your LinkedIn account. Some ads are even more annoying that even if you just accidentally hovered your pointer, it brings up a huge page saying I need to subscribe to get rich easily – that’s marketing and advertising to you.

Let’s bump this out for a bit and understand the impact when the infographic is integrated with your marketing strategy. In the discussion about VAK (visual, auditory, kinesthetic) Learning, it talked about the 3 types of learners – visual, auditory, and kinesthetic. Approximately 65% of the human population are visual learners. Although people receive input from all the 5 senses – sight, touch, feel, smell, and taste.

 The primary sense to gather more information is the sense of “sight” because 50% of the human brain is dedicated to the visual functions and images are processed faster than the other 4 senses.

“A picture is worth a thousand words.”

– explains that information are processed faster in images than in words.

When marketing your business, options are to be considered – it may be the right person for the job or the software to best recognize your business. There are several software for creating infographics. Thus, shortlisting our options and find out the pros and cons of each – Infogr.am, Visual.ly and Piktochart.

 

INFOGR.AMThis is a popular platform that has seen more than 800k infographics created to-date.

PROS:

  • Nice and simple (even the noobs won’t get lost using this); its features are power packed
  • Has a built-in spreadsheet editor for easy data editing and importing of XLS and CSV files
  • The infographic created can be shared via social network and download into print-quality files
  • The best thing about INFOGR.AM is, IT IS FREE! Who doesn’t like free stuff?

CONS:

  • Problems with the embed code when inserting an infographic in a blog post
  • Simple one column layout
  • Emphasis is on charts and graphs rather than design

 

VISUAL.LY A community platform for data visualization and infographics that connect designers with clients to create content.

PROS:

  • Not just the typical meeting platform but it includes a propriety project management dashboard
  • Can upload and approve drafts
  • User-friendly! It aims to make users instant infographic designers due to the availability of its tools and intuitive environment
  • The infographic created can be shared via social network or embed on a website.

CONS:

  • No full customization and fewer themes to choose from
  • Access to the type of images to create are limited if you don’t allow Visual.ly to access your social networking accounts

 

PIKTOCHART (The Drag-And-Drop Template) – This an easy infographic design app that requires little effort to produce beautiful, high-quality graphics.

PROS:

  • Known for providing a platform with templates, icons, and ready-made designs that can publish infographic in an HTML format
  • The infographic can be fully customizable which means there are more options and capabilities to edit the designs
  • Ability to save the completed infographic as an image to the computer
  • Monthly fee is $29; it gives access to editor that will let you drag and drop interface in creating your infographic that can be shared via social network

CONS:

  • Although there is a free version, it is only limited to 3 themes
  • No option to share your completed infographic through the site itself
  • Have a few bugs when moving objects around on the page
  • Make sure to download finished piktochart – cannot be saved on free accounts

 

At the end of the day, choosing the perfect fit depends on the overall objective of the infographic. Paid or free – they all have their pros and cons.

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